Gross profit below €500 per job
Then it would take four or more extra jobs per month just to cover the costs. No one can honestly promise you that, and neither will we.
Our methodCalculate first, then advertise
Before a single euro goes into advertising, we work out with you what winning a job may cost. Budget, ads, landing page and measurement all follow from that.
Job value Number of jobs Spare capacity Your budget
Book a free consultationThe process
Four steps, one measure of success
-
First the calculation
In the free consultation, your job value, number of jobs and spare capacity show what you can afford to spend to win a job. Only then do we know what budget pays off and which offer to start with.
-
Then the ads
Paid ads on Google and on social media reach customers in your area. Your Google Business Profile gives you extra visibility.
-
The matching landing page
The ad takes people to a page built specifically for that offer, with one clear next step: a call or an enquiry.
-
Measured by the job
Every enquiry is traced back to its source. We optimise for gross profit per job, not for the number of enquiries.
Illustrative example with a job value of €12,000 and a gross profit margin of 25%. Results depend on factors such as your trade, location, offer and sales process.
The calculation behind it
Three figures from your business show what winning a job may cost: job value, number of jobs, spare capacity. The budget follows from that.
Example calculation · What you can spend to win a job
Job value€12,000
Gross profit (25%)€3,000
Your investment per monthapprox. €2,000
To break even1 extra job per month
Profit calculation · What you keep
Extra jobs per month (target)2
Gross profit from these€6,000
less your investment− €2,000
You keep+ €4,000 / month
Over a year: €48,000 in additional gross profit.
Illustrative example with a job value of €12,000, a gross profit margin of 25% and two extra jobs per month. Results depend on factors such as your trade, location, offer and sales process. We work through your own calculation in the free consultation, using your figures.
When it is not worth it
No spare capacity
Enquiries you cannot take on are wasted budget. Capacity first, then ads.
If either of these applies, we tell you in the free consultation, and you do not sign up for anything.
Our method compared
| Criterion |  PROFITWERK |
Newspapers | Trade fairs | Lead portals |
|---|---|---|---|---|
| Targets the right customers | Yes | No | Yes | No |
| Wide reach | Yes | Yes | No | No |
| Exclusive enquiries | Yes | Yes | Yes | No |
| Changes possible at short notice | Yes | No | No | Yes |
| Results you can see and measure | Yes | No | No | Yes |
| Gets your own business known | Yes | Yes | Yes | No |
What to expect in the free consultation
1. The calculation
First we take the time to go through your business and your figures. This shows what you can afford to spend to win a job and what budget pays off.
2. The approach
We show you what makes sense for your trade: paid ads, your Google Business Profile and a landing page for each offer, and in what order.
3. The decision
You get a clear recommendation. If advertising is not worth it for your business, we tell you there and then, before you spend any money.
Get in touch!
Interested in our method? Book a free consultation now and we will work through the calculation for your business.
Book a free consultation +49 151 42536847