ServicesGoogle Ads, measured in gross profit

Ads shown when someone is actively searching for your trade, judged by what a job earns you.

Who this is for

For owners of trade businesses and specialist firms working on and around the home, with an annual turnover of around €500,000 or more, who have spare capacity and no longer want to rely on word of mouth to keep the diary full.

The process

Three steps, one measure

  1. Free consultation, including the calculation

    Job value, number of jobs and spare capacity show how much you can afford to pay to win a job, and the point at which it stops being worth it.

  2. Campaigns for people already searching

    Google Ads for searches by people who are ready to buy. The ad leads to a landing page that matches the offer, supported by your Google Business Profile.

  3. Measure and adjust

    We optimise for gross profit per job, not for the number of enquiries.

Frequently asked questions

What does the service cost?

€990 per month, excluding VAT. Your ad budget comes on top, from €1,000 per month, and goes straight to Google. We take no margin and no management fee on it. The landing page for your ad is included in the service. The full calculation is on the Prices page.

Is there a minimum contract term?

No. The service runs month to month and you can cancel any month.

How quickly do we start, and when does the first job come in?

It usually takes one to two weeks from the free consultation to the first live ad. When that turns into the first job depends on your trade, your area and how long your customers take to decide. We do not promise a number. In the free consultation we work out with you what is realistic for your business.

Who owns the Google Ads account?

You do. The account is in the name of your business and stays with you, even if we stop working together.

And what about Facebook, Instagram and the like?

Google Ads reach customers who are already searching. Social media ads make your business known to people who are not searching yet. Which comes first depends on your numbers.

How is this different from portals such as MyHammer?

Portals often pass the same enquiry on to several businesses, and then it comes down to price. With Google Ads the customer searches for your trade themselves and comes straight to you. The enquiry goes only to your business.

Let's work out whether this pays off for your business.

Book a free consultation