ServicesMeasuring what a job cost you

Clicks and enquiries tell you little. What matters is which enquiries turned into jobs and what you paid for them.

Who this is for

For businesses that spend money on advertising and cannot say for certain which job came from where.

What you get

Calls and forms

Both are counted and traced back to their source: ad, Google Business Profile or website.

Your own dashboard

You get a dashboard where you can follow your numbers yourself at any time.

Monthly report

Once a month you get a report: spend, enquiries, jobs and gross profit, without jargon. If you like, we go through it with you on a call.

The tools

We measure with Google Analytics 4, conversion tracking in Google Ads and PostHog.

The process

How numbers become a decision

  1. Set up

    Before the ads start, we set up and test the tracking, so that you have reliable numbers from day one.

  2. Trace

    Every enquiry is traced to its source. Your feedback turns that into jobs and gross profit.

  3. Decide

    Budget goes to where jobs come from. Whatever only brings in enquiries without jobs is switched off.

Frequently asked questions

Why is the number of enquiries not enough?

Because ten enquiries for small repairs are worth less than one for a new roof. Only gross profit per job shows whether the advertising pays for itself.

Do I have to do much for this?

Very little. We need regular feedback from you on which enquiries turned into jobs, and roughly how large they were.

How often do I get the numbers?

Your dashboard is available at any time. On top of that, you get a report once a month, with a call if you want one.

Let's work out whether this pays off for your business.

Book a free consultation